Build a reliable customer database by keeping organisation and person records complete, connected, and current.
Accounts represent organisations or companies. They provide the shared context for Contacts, Opportunities, Cases, activities, and documents.

Open Customers or Relationships, then Accounts.
Select New and enter the Account Name.
Add phone, website, relationship type, parent Account, address, and profile details.
Save before adding Contacts, activities, related work, or documents.

Contacts represent people. Link each Contact to the correct Account so relationship history, pipeline work, service activity, and documents remain connected.

Open Customers or Relationships, then Contacts.
Select New and enter first name, last name, job title, email, and phone details.
Select the related Account and add the LinkedIn profile URL where known.
Save before adding activities, related records, or files.

Create a Contact from an Account or another related form when you need to keep your current work open.
Use related Opportunities, Cases, activities, timeline, and files to understand the complete relationship before taking action.
Search for an existing Account or Contact first to avoid duplicate customer records and fragmented history.
Update ownership, contact details, Account links, roles, and profile information as the relationship changes.
When SharePoint document management is configured and Contacts are enabled in Document Management Settings, users can view and manage files from the Contact Files or Documents area.
Use Leads for early-stage prospects and Opportunities for qualified sales work.